Success of TV programs based on Vikings sending thousands to Danish museums

Turnstiles clicking at Danish museums with tourists looking for Ragnar

Danish Viking museums are experiencing significant increases in visitor numbers, thanks to the popularity and influence of hit TV series like ‘Vikings’ and ‘The Last Kingdom’.

The Viking ship museum in Roskilde has had 12,000 more visitors than last year. Curator Louise Kæmpe Henriksen has no doubt that the TV programmes have had much to do with the success.

“We find that many of our visitors ask questions that relate directly to the TV series,” Henriksen told DR Nyheder. “They want to find out if the history told on ‘Vikings’ is genuine or not.”

Testy tourists
The Viking Centre Fyrkat in Hobro has also experienced a significant jump in attendance, and guides often field questions about the series.  Tourists ask questions about Ragnar Lothbrok, the lead character in ’Vikings’.

“When we tell them that he is a mythical figure, and that many of the places named in the series never existed, they almost become almost little petulant,” said curator Anne Mette Gielsager Pedersen.

The Moesgaard Museum and Ribe Viking Centre have also reported increased visitor numbers.




  • Danish Intelligence Service: Threat from Russia has intensified

    Danish Intelligence Service: Threat from Russia has intensified

    In the internal Danish waters, Russia will be able to attack underwater infrastructure from all types of vessels. The target could be cables with data, electricity and gas, assesses the Danish Defense Intelligence Service

  • Denmark to explore screening citizenship applicants for anti-democratic sentiments

    Denmark to explore screening citizenship applicants for anti-democratic sentiments

    A few weeks after Alex Vanopslagh’s comments about “right values,” the government announced that an expert committee would be established to examine the feasibility of screening citizenship applicants for anti-democratic attitudes.

  • The Future Copenhagen

    The Future Copenhagen

    The municipality plan encompasses building 40,000 houses by 2036 in order to help drive real estate prices down. But this is not the only huge project that will change the shape of the city: Lynetteholmen, M5 metro line, the Eastern Ring Road, and Jernbanebyen will transform Copenhagen into something different from what we know today

  • It’s not you: winter depression is affecting many people

    It’s not you: winter depression is affecting many people

    Many people in Denmark are facing hard times marked by sadness, anxiety, and apathy. It’s called winter depression, and it’s a widespread phenomenon during the cold months in Nordic countries.

  • Crime rates are rising, but people are safer

    Crime rates are rising, but people are safer

    Crime in Denmark is increasing for the second consecutive year, but it is more focused on property, while people appear to be safer than before. Over the past year, there were fewer incidents of violence

  • Novo Nordisk invests 8.5 billion DKK in new Odense facility

    Novo Nordisk invests 8.5 billion DKK in new Odense facility

    Despite Novo’s announcement that its growth abroad will be larger than in Denmark, the company announced this morning an 8.5 billion DKK investment for a new facility in Odense. This is the first time the company has established a new production site in Denmark this century.