Denmark launches Europe’s first organic food business group

Food and agriculture minister wants to tap further into the potential of the organic market

The Food and Agriculture Ministry is launching Europe’s first organic food business group to assist the Danish government in boosting the sector.

Already now, the Danes are the most pro-organic consumers in the world, but the food and environment minister, Esben Lunde Larsen, believes there is more untapped potential in the organic market.

READ MORE: Danes remain world leaders in organic consumption

I think the organic market holds even greater potential, especially in those areas of Denmark where more growth and jobs are particularly needed,” Larsen stated.

“The organic business group can help us refine the framework for the market conditions, so that unnecessary rules and a lack of co-operation across the organic sector do not stand in the way of further development.”

The business group consists of representatives from companies such as Arla, Thise, Coop,  Hørkram, Netto, Meyer’s Canteens and the Food & Agriculture organisation.

Their recommendations are expected to be presented in the spring next year.