Denmark’s largest coffee chain to close
Barely a year after it was purchased by the German investment firm Jab Holding, the country’s oldest and largest coffee chain, Baresso, is closing down.
Over the next two years, the 48 existing coffee shops will be converted into outlets for the Swedish coffee chain Espresso House, according to Berlingske.
Baresso executive director Nickolas Krabbe Bjerg thinks it is a good move.
“We have tested Espresso House in Denmark, and the concept has been well accepted in the market,” he told Berlingske.
Bjerg has been with Baresso since 2013 and will continue as executive director of Espresso House in Denmark. He said that customers will not notice too many changes, as the locations will remain the same and the staff will not be replaced.
Espresso House, which offers a greater variety of foods and bread from its own bakery, is looking to open 30 new coffee shops across Denmark over the next few years.