Danish car designer Henrik Fisker launches new electric car company

His ambition is to compete with the Tesla Model S

Danish car designer Henrik Fisker announced on Tuesday that he is launching a new electric car company that will be “a spiritual successor” to his previous venture, which failed in 2013.

Fisker plans to present his new electric car sometime during the second half of 2017 with an ambition to compete with the Tesla Model S.

The car will be powered by a new battery technology that uses graphene, which will allow the vehicle to drive up to 650 km between charges – the longest range of any electric car previously developed.

“For the last two years, I have been looking at battery technologies and wanted to see if there was something that could really give us a new paradigm,” Fisker told Bloomberg.

“We had the strategy of developing the technology as fast as possible without getting tied down to a large organisation, which would hold us back. Now we have the technology that nobody else has. And there is nobody even close to what we are doing out there.”

READ MORE: Danish car designer Henrik Fisker suing Aston Martin

In 2007, when Fisker founded his previous company Fisker Automotive, he managed to raise hundreds of millions of dollars from private investors and taxpayer-funded loans.

However, he only produced about 2,000 cars before he had to file for bankruptcy, and his company was bought by Chinese auto parts maker Wanxiang Group in 2014.

Fisker’s new company is called Fisker Inc and based in California, where the Danish car designer resides.





  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.