Netto opened a new 2,000 square metre shop on Kirekegårdsvej, Amager on Thursday morning.
The new premises, the largest discount shop in Denmark, is “a super-modern and extremely inviting discount shop. With such a large amount of space and refrigerated storage capacity, we’re inviting people in to a veritable food-shopping Mecca,” said Brian Seemann Broe, head of Netto.
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From Thursday, Netto will have 457 shops in Denmark and 120 of them are in the Greater Copenhagen area. The chain is planning further expansion and by 2017, expects to open 25 more shops.
Fierce competition expected
Henning Bahr, director of the Retail Institute Scandinavia, had previously predicted that Netto would take up the challenge from nearest competitor Rema 1000.
“Netto certainly won’t give up or share its number one place without a fight, so we should expect that in the coming year, there will be investment on all fronts,” BT reports.
Bahr expects that the two companies will come to dominate the market even more, opening a wider gap between themselves and their competitors on the discount front.
“A number of them will continue to struggle with losses and growth problems in the coming years,” he said.
