Royals teaming up with government for Sweden push

Over 60 companies taking part in ‘Liveable Scandinavia´ delegation

The Crown Prince Couple have joined forces with the foreign minister, Anders Samuelsen, and the food and environment minister, Esben Lunde Larsen, this week in order to promote Danish innovation in Sweden.

As part of the ‘Liveable Scandinavia’ business delegation, over 60 Danish companies will also take part in a bid to uncover solutions to the challenges facing society in co-operation with Sweden.

“Never before have we gathered such a big group of Danish companies for a joint visit to Sweden,” said Samuelsen.

“Sweden is Denmark’s biggest export market per capita and there is a close co-operation between citizens, authorities and the private sector. Danish companies are already recognised in Sweden for intelligent solutions to societal challenges, but there is potential to expand the partnership even more.”

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Three-track setup
The business delegation is divided up into three tracks: Intelligent Healthcare, Sustainable Cities and Modern Lifestyle.

Each track sheds light on specific obstacles and focuses on how Denmark can contribute to a future ‘Liveable Scandinavia’.

Samuelsen will also meet with his Swedish counterpart, Margot Wallström, to discuss issues such as Brexit, the future of the EU, Russia/Ukraine and bilateral co-operation in the Øresund Region.