Digital News in Brief: Turning Denmark into Times Square

In other news, Facebook is testing its new group video chat app on Danish customers and a new startup is intent on cutting airport and hospital waiting times

Digital out-of-home (DOOH) advertising – the Times Square-inspired images increasingly being seen in public space, on transport and in restaurants and venues – has never really taken off in Denmark, but all that might be about to change. Swedish specialists Visual Art have acquired Danish rival City Media with a view to significantly adding to an 80 percent market share that is worth around 31 million kroner a year. Visual Art’s clients include McDonald’s, 7-Eleven and Circle K.A

Facebook starting a Bonfire in Denmark
Facebook has chosen Denmark as its testing ground for its new group video chat app, Bonfire. It has this week become available on the Danish iOS App Store. Adam Blacker, an expert at app analytics firm Apptopia, told thenextweb.com that Denmark “typically has good user retention … which makes it an ideal test market for new products”. Bonfire is inspired by Houseparty and Snapchat and also allows users to share photos.

Reducing waiting times with maths
Danish startup called Copenhagen Optimization analyses data to establish patterns and successfully reduce waiting times. A recent demonstration of its approach cut waiting times at Geneva Airport by 50 percent. The company says that airports are ripe for such time saving as the passengers leave a steady trail of data during their visit. However, it is believed that the company’s mathematical models can be applied to all sorts of environments, and it now working with the pathology department at Rigshospitalet to reduce hospital waiting times.

Danish business prodigy profiled by Forbes
A Danish 17-year-old entrepreneur has been profiled by Forbes. From an early age Carl Kronika has dreamed of “earning money to buy cool stuff”, and in 2014, he founded Copus, an Odense-based social media company that conducts media and PR campaigns and also designs websites. Kronika’s parents, though, who are both teachers, would prefer him to continue with his education. Current clients include Carlsberg, but he will have to wait another year before he can legally consume their products in a bar.

Huge Chinese deal for Irma
The growing Chinese demand for high-quality Danish goods has been furthered demonstrated by a deal struck by one of the country’s e-commerce platforms, Kaola.com, with Irma supermarket to sell some of its products – mostly organic ones – from October. The deal will start with non-perishable food products, but gradually be expanded to include fresh goods. Jens Visholm, an executive vice president of Irma’s owner Coop, is confident the deal could generate a three-digit million amount in the future.

 

 




  • The international who shaped Copenhagen

    The international who shaped Copenhagen

    Anna Maria Indrio is one of the most important architects in Denmark, having contributed to shaping Copenhagen into what it is today. Among her best-known projects are the extension of SMK and Arken, as well as the Natural History Museum and the Darwin Centre in London. She moved here 60 years ago, when “Copenhagen was gray and dormant. Predictions suggested it would become depopulated. But putting people at the center changed everything,” she said

  • Danish government passes amendment to increase citizenship fee by 50%

    Danish government passes amendment to increase citizenship fee by 50%

    Fees were raised to reflect processing costs and curb repeat applications, creating debate over whether the new charges erect barriers to political participation for internationals.

  • Internationals’ labour contributes 361 billion DKK to Denmark’s GDP, and it is growing strongly every year

    Internationals’ labour contributes 361 billion DKK to Denmark’s GDP, and it is growing strongly every year

    According to a report by the Danish Chamber of Commerce, internationals’ contribution is 12% of the country’s GDP. In 2023, it was 322 billion DKK, and in 2008, it was 136 billion DKK. “Internationals make a gigantic difference in our prosperity and welfare,” comments Morten Langager, the Director of Dansk Erhverv.

  • Inside Denmark’s innovation engine

    Inside Denmark’s innovation engine

    With half of its staff being international, the BioInnovation Institute reflects Denmark’s broader transformation into a global innovation hub. But can the country—and Europe—keep up the pace? “If reforms are made now, we can close the gap in ten years,” explains BII’s CEO

  • Denmark launches massive investment in the navy

    Denmark launches massive investment in the navy

    Two months ago, the Danish PM announced that military equipment should be purchased in a hurry. The first plans for the sea are now ready. Additional plans for warships will follow this summer.

  • International designers struggle to find jobs in Denmark

    International designers struggle to find jobs in Denmark

    Many internationals come to Denmark to work as designers, but the field appears to be one of the hardest to break into. The Copenhagen Post spoke with two internationals struggling to find their way into the industry.

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