More viral than salmonella: Denmark can’t get enough of children watching animals be slaughtered

Bloody chicken death finishes third in Storyclash’s Social Media Rankings for September

Most chicken suppers in Denmark start with the rallying call of ‘Aftensmad’, and that’s it as far as hors d’oeuvres tend to go in this country.

But a teacher at Langsøskolen in Silkeborg had a different kind of appetiser in mind when he chopped the heads off a couple of live chickens in front of a crowd of school-children aged between six and nine.

This was the finale of ‘Fra start til slut’ (from start to finish), a project aimed at educating children about the processes involved that lead to food reaching our tables.

Get me a KFC bucket … of blood
A post on the Ekstra Bladet website, including a video of the incident, ended up being the third most popular in Denmark in September, which isn’t surprising given the similarities with the death and dissection of Marius the giraffe at Copenhagen Zoo in 2014.

Like Marius, the cocks were singled out for death due to breeding issues, and children were witness to the bloody mess that ensued – in the school’s case, a headless carcass spurting blood into a bucket.

And just like Marius, the end result was eaten – not by lions this time, although the school did not disclose how many children turned away their plates.

Everyone’s got an opinion on this one
Commenters on the school’s Facebook page were quick to condemn the slaughter as “perverted”, “evil”, “macabre”, “slaughter as entertainment”, “disrespectful”, “unnecessary”, “amateurish” and “traumatising”.

In turn, many were supportive, pointing out that attendance was optional and that parents were consulted and invited to attend.

Since the posting of the video on the Ekstra Bladet website, the debate has become a national one.

Can’t beat a sore arse
Still, it wasn’t enough to top Storyclash’s Social Media Rankings for September, which counts interactions such as likes, shares or comments across all social media networks.

The most popular post of the month was a spoof video about Danes increasingly going to the doctor with a sore arse, which was produced and shared by the radio station P3.

Trailing a close second was a casting call for ‘nisse’ to appear in a new Christmas advert. According to the BT post, TV3 is looking for adults aged 25-50 who are no taller than 165 cm for two days of paid work from November 1-2 in Greater Copenhagen.

Presumably a lot of sizeist sharing on walls accounted for the popularity of this one.





  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.