Inflatable cycle helmets a massive hit in Denmark

Swedish producer has almost doubled sales this quarter

Aug 16, 2018

You might have seen an increasing number of Danes cycling around with what looks like some form of neck brace these days. But actually it’s an inflatable bicycle helmet.

The helmet, produced by the Swedish firm Hövding, is designed to inflate during an accident and protect the wearer’s head – kind of like an airbag for cyclists. And it’s becoming immensely popular in bicycle-mad Denmark.

Record quarter
Hövding is currently selling half a million kroner’s worth of helmets every month in Copenhagen alone, despite the helmet costing around 2,000 kroner.

In total, Hövding sold a record 17,000 helmets during the second quarter – an increase of 102 percent compared to the previous quarter.

Check out the video below to see the helmet ‘in action’.

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Inflatable cycle helmets a massive hit in Denmark

New US Arctic security strategy co-opts Denmark as Russia deterrent

Anti-whaling activist and Greenpeace co-founder Paul Watson arrested in Greenland

Migratory birds bring dangerous ticks to Denmark

Planes grounded in CPH as worldwide IT outage hits airlines, media and banks

CrowdStrike director: IT outage issue “has been identifed”

Foreign labour contributes DKK 76 billion to Danish economy in three months

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How internationals can benefit from joining trade unions

Internationals in Denmark rarely join a trade union

Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

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