Another big Danish firm pulls plug in Russia

Furniture retail giant Jysk will follow in Carlsberg’s footsteps and sell off its assets before leaving Russia permanently

A few days ago Danish brewery giant Carlsberg announced it would sell off all its assets in Russia and pull out of the market in response to the Russian invasion. 

Now furniture retail chain Jysk has revealed it will do the same. 

The Brabrand-based firm said it will reopen 13 shops in Russia to sell off its stock before permanently leaving Russia. 

“We enjoyed a fantastic start in Russia, which I can only applaud all the involved colleagues for, but in the current situation management and owners see no other alternative to closing down our activities in Russia,” said CEO Jan Bøgh.

READ ALSO: Pressure mounting on Danish companies to exit Russia following Carlsberg’s departure

Under pressure
Like Carlsberg, Jysk had come under fire for not leaving Russia earlier – until now it has temporarily closed its shops and sent some 200 employees home with pay. 

Jysk, which owns over 3,100 stores and employs almost 30,000 people across 50 countries, first entered the Russian market in June 2020. 

Most of its stores are located in or around Moscow. 

In Ukraine, Jysk shut down all its 86 shops when Russia invaded five weeks ago.