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Joe & The Juice settles in big US gender discrimination case

The Danish juice chain has been accused of failing to recruit, hire and promote women at its US-based cafes 

The popular Danish juice cafe chain, Joe & The Juice, has reached a settlement regarding a gender discrimination case in the US.

The chain was ordered by the US Equal Employment Opportunity Commission (EEOC) to pay almost 5 million kroner to the US state as part of the settlement deal.

“The EEOC investigated the allegations and found reasonable cause to believe that Joe & the Juice violated Title VII of the Civil Rights Act of 1964. A resolution in this matter was attained through the EEOC’s pre-litigation administrative conciliation process,” the EEOC wrote in a press release.

READ ALSO: Joe & The Juice close to agreement with a US investor

Juicing on four continents
Joe & The Juice has never admitted guilt in the claim, which stemmed from back in 2017 when the cafe was fashioning a foothold in the US market.

As of last year, the chain operated over 311 locations across Europe, Asia, Australia and North America.

In Joe & The Juice we actively work to promote gender equality. The share of women in our US shops is at 57 percent today, which is higher that the company’s global average of 53 percent,” Andreas Peter Dipo Zimmermann, the regional head of Joe & The Juice in the US, told DR Nyheder.

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