Today, The Copenhagen Post introduces two digital subscriptions models.
The media, serving news in English for internationals living in Denmark, has been free of charge since it was founded 25 years ago.
But in recent years the media’s financial model has been challenged by the development in the media industry.
And as of today readers will gain access either from a personal subscription or via a company subscription.
A growing trend
Jesper Skeel, CEO of the publishing company The Post ApS, described the paywall as the ultimate test for an independent media like The Copenhagen Post.
“The reporting needs to be solid. Everyday we must ask ourselves ‘are we worth the money we charge?’ The editorial team is acutely aware of this and I, as a publisher, strongly believe in the future for The Copenhagen Post,” Skeel said.
A large number of Danish media have already introduced digital subscription models.
This reflects the general understanding that independent quality journalism can rarely be funded by ads alone – especially in a small country like Denmark.
The subscription models are being introduced just months after The Copenhagen Post came under new ownership.
Since then, major changes have been made. Among them are a new editorial strategy, a new design and daily newsletters that present the crucial headline stories in Denmark, alongside business and cultural insights.
Relevance is the key
“We need to be relevant for the growing number of internationals living in Denmark. Most of them really want to contribute and be a part of the society,” Skeel said.
The CEO stressed that it’s not about producing endless series of articles, but about high-quality, relevant information, tailored to the international reader.
“What people are looking for is relevance and reliable, newsworthy reporting,” Skeel said.
According to Skeel, The Copenhagen Post will play an important role in the years to come, during which time thousands of internationals are expected to settle in Copenhagen and the rest of Denmark.
“We strongly believe that relevant, independent reporting on Danish current affairs can help bridge the gap that many internationals experience,” Skeel said.
As of today, most articles on cphpost.dk will be behind a paywall, with the exception of opinion editorials and selected interviews. The Copenhagen Post will continue to publish the printed paper.
