Price drop coming: supermarkets battle to be the cheapest

Salling Group’s new CEO says he will drop prices at Føtex, Bilka and Netto, even if it harms company profits. After inflation pushed grocery prices up nationwide, a battle to be the cheapest is about to begin.

Salling Group’s new CEO says he will drop prices at Føtex, Bilka and Netto, even if it harms company profits. After inflation pushed grocery prices up nationwide, a battle to be the cheapest is about to begin.


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