New ad about “Danish Zen” aims to attract tourists to Denmark

This new ad from Visit Denmark is full of understated humor. Produced in a narrative style that mimics influencer marketing and TikTok, the ad promotes the easygoing Danish mindset and tells seven other countries, including Germany, Sweden and the UK that they “need to chill”.

Lars Bo Axelholm, Turisme.Nu

Jan 30, 2024

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New ad about “Danish Zen” aims to attract tourists to Denmark

Full version of this article is only available to subscribers.

Gain unlimited access to all of The Copenhagen Post

Monthly subscription

6 month subscription

Yearly subscription

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Human impact, reforestation and biodiversity in Thy National Park

Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

Danish offshore wind expansion may fail due to limited port capacity

‘Take the Money and Run’ artist settles out of court with Danish museum for undisclosed sum

Slovakian PM shot, in critical condition

Copenhagen Airport is transforming with new flight routes, shops and facilities

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Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

Could Bornholm be a hidden gem for internationals?

Would you like a high salary? Here are the jobs that pay the best

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