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Business

New ad about “Danish Zen” aims to attract tourists to Denmark

Lars Bo Axelholm, Turisme.Nu
January 30th, 2024


This new ad from Visit Denmark is full of understated humor. Produced in a narrative style that mimics influencer marketing and TikTok, the ad promotes the easygoing Danish mindset and tells seven other countries, including Germany, Sweden and the UK that they “need to chill”.


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They only take up a fraction of a second in the video. But the humor is unmistakable. Photo: Screenshot from the VisitDenmark commercial ‘The Danish Zen’.

This new ad from Visit Denmark is full of understated humor. Produced in a narrative style that mimics influencer marketing and TikTok, the ad promotes the easygoing Danish mindset and tells seven other countries, including Germany, Sweden and the UK that they "need to chill".

Gain unlimited access to all of The Copenhagen Post

Our independent reporting can only be published with support from our readers.

Monthly subscription

119

DKK/month.

(Billed once a month)

Give us a try

6 month subscription

99

DKK/month.

(Billed twice a year)

Save 120 DKK

Yearly subscription

79

DKK/month.

(Billed once a year)

Save 480 DKK

Save with a company subscription?


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