Behind the scenes of Tivoli’s marketing strategy

Last year, Copenhagen’s historic and renowned amusement park Tivoli made a record turnover. This Easter, the park is building on that success with a major renovation, new gastronomy and a royal collaboration. Here, Tivoli’s commercial director lifts the curtain on how to market a world-famous theme park.

David Lose

Mar 25, 2024

Last year, Copenhagen’s historic and renowned amusement park Tivoli made a record turnover. This Easter, the park is building on that success with a major renovation, new gastronomy and a royal collaboration. Here, Tivoli’s commercial director lifts the curtain on how to market a world-famous theme park.

Full version of this article is only available to subscribers.

Already a subscriber, sign in here:

Lost your password?

Gain unlimited access to all of The Copenhagen Post

Our independent reporting can only be published with support from our readers.

Monthly subscription

119

DKK/month.

(Billed once a month)

Give us a try

6 month subscription

99

DKK/month.

(Billed twice a year)

Save 120 DKK

Yearly subscription

79

DKK/month.

(Billed once a year)

Save 480 DKK

Save with a company subscription?

Danish politicians will double life science exports in a few years

“Strategy for life science” is a policy agreement to support the pharmaceutical industry’s opportunities to double exports to DKK 350 billion towards 2030
Royal House unveils new portraits of King Frederik and Queen Mary

Ten months after Frederik went from crown prince to king, new civil portraits of the new royal couple have been taken.
“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.
Denmark’s green transition is world class – according to the global climate index

No country has an ambitious enough climate policy to be awarded first, second or third place in global climate policy. Denmark holds 4th-place ranking in the Climate Change Performance Index
“Now the biggest challenge is to retain internationals”, says Ferring

Mads Hougaard, senior HR director at the pharmaceutical company, explains that “it is also a challenge for society itself. I think collaboration between institutions, companies, and stakeholders could be beneficial.”
“How on earth do you learn all those lines?”

This is the question actors are often asked. Actors dread it because they always hope that their performance was what mattered most, not the mechanics of getting there

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

5 Dec: A guided tour of Christiansborg

Career

“Without internationals, we wouldn’t have the people we need,” says Fujifilm

Fujifilm’s Hillerød facility thrives with a diverse workforce, employing over 1,800 people from more than 65 nationalities. Morten Munk, Director of Global Alliance Management, highlights how the company’s rapid growth relies on attracting international talent due to Denmark’s limited pool of scientific professionals.
“Now the biggest challenge is to retain internationals”, says Ferring

Mads Hougaard, senior HR director at the pharmaceutical company, explains that “it is also a challenge for society itself. I think collaboration between institutions, companies, and stakeholders could be beneficial.”
Only 0.3% of people enrolled in the tax course are unemployed, Københavns Professionshøjskole says

According to a screening conducted by Københavns Professionshøjskole (KP) among its graduates, those with the highest chance of success in finding a job are tax specialists: after graduation, only 0.3% of people enrolled in the tax course are unemployed. Very close to them are the professionals who graduated in Midwifery (with 0.4% unemployment).

Want to advertise your job with CPH Post?

Jobs