Tourists are using Instagram to plan their Copenhagen holidays

The tourism industry leans heavily on social media to attract travellers. Copenhagen is a popular destination and many of it’s spots have gone viral online.

Daily there’s a long line at Instagram hotspot Fabro, an Italian restaurant in Copenhagen / © Lotte van den Hout

A friend of mine wanted to try Buka, a bakery in Copenhagen. She had seen it on Instagram. So had all the other tourists standing in line. The result? A pastry in the doorway, since it was too crowded indoors. Outside Fabro, a city-centre pasta restaurant that went viral online, people queue for a dinner […]

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