Denmark’s design story owes an invaluable debt to a supermarket

Since the late 1800s, Denmark’s oldest supermarket chain Irma has quietly but consistently filled people’s daily lives with meaningful and memorable art. Although it closed for good in May 2024, an eye-opening exhibit at Design Museum Danmark is determined to ensure that the brand’s visual identity outlives its physical one.

Irma’s collection of art cans illustrated by various Danish artists. Photo: Luka Hesselberg

Tina Dastur

Jun 15, 2024

In 1886, an inconspicuous provision store operating under the name Mælkforsyningen Ravnsborg opened in a basement on Ravnsborggade in Copenhagen’s Nørrebro neighbourhood.The store’s façade advertised smør & æg, mælk & fløde, and margarine, but its best-seller was its top-quality eggs, which were the pride of Karen Marie Schepler, who for years prior had been selling […]

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