Red ink for long-established Danish fast food chain

Newly-released accounts for Sunset Boulevard’s make unpleasant reading

Stephen Gadd

It all started back at Odense’s railway station in 1986, and from there Sunset Boulevard grew to be Denmark’s second-largest fast food chain, with 41 outlets across Denmark.

However, the latest accounts issued by the company for 2017 show losses of 12 million kroner, reports Finans.

The chain has been forced to close a number of unprofitable outlets and this has pushed costs up. Others have been renovated, leading to periods of closure during the work.

On the up again
Despite this, the company is optimistic about the future. “We’ve started a big transformation process,” said its administrative director, Jens Broch.

“Overall, it could be said that in the first six months we didn’t perform satisfactorily, but over the last six months we behaved sensibly and delivered a positive operating profit,” added Broch.

Earlier this year, the chain decided to move its headquarters from Esbjerg to Kolding in a bid to reduce losses.

“It has been difficult for us to recruit staff with the right specialist knowledge of the restaurant sector, but our location in Kolding is expected to make that easier,” said Broch.

The chain expects to end up with a final result this year on the right side of 5 million kroner.

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