For many years, the O’Learys sports bar occupied a corner at Copenhagen Central Station – the perfect place for a cheeky pint and half an hour of football before your train home.
Those days are long gone, however, as its only outlet in Denmark is at Copenhagen Airport – the perfect place for a cheeky pint and half an hour of football before your flight out of here.
But all that could change, as there are plans to open more outlets in Denmark – many more.
Potential for 25
You might think O’Learys is an Irish chain, but it is in fact Swedish (founded in 1988 in Gothenburg), and this week its chief executive Kenneth Lorentzen has been bullishly talking up its Danish expansion plans.
“We estimate there is potential for 25 restaurants in Denmark, and we have already had several dialogues regarding potential sites,” he told BT.
“It is only natural that we make a major expansion in Denmark because it is so close to our home market in Sweden. We have a strong presence in Norway, Finland and the Baltics, so we definitely need to get Denmark on the map.”
In recent years, O’Learys has also been describing itself as an ‘eatertainment company’, and there are plans to make it one of Europe’s largest in the field.
There are currently 110 in Europe, with plans to increase this to 300 by the end of 2025.
“We believe we are nearing the end of the pandemic, so we, like everyone in the industry, are looking forward to having guests back in the restaurants without restrictions. All indications suggest the industry is going to grow in the future.”
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