When the new ‘Big Shopping Centre’ opens in Herlev at the end of this month, it will include Big Bio – Europe’s first luxury cinema.

All 555 seats at the five theatres will have leather, electrically-controlled luxury seats and footrests. The audio is supplied by Dolby Atmos, which is considered by many the best theatre sound solution available.

“Several cinemas in the US use luxury seats, but it is new in Europe,” Big Bio co-owner Henrik Obel told Berlingske Business.

“Installing luxury seating means we will have fewer seats. We will still charge normal ticket prices, but I think we will have a higher occupancy due to the higher standard.”

Abel said the philosophy has worked in the US.

Bio, Big Bio
Abel and his wife Louise Obel already operate cinemas in Holstebro and  Slagelse.

Big Bio will open on Friday 30 October with the Danish premiere of the new James Bond film ‘Spectre’.

Obel estimates that between 40 and 50 million kroner has been invested in Big Bio.