Danish ice cream manufacturer changing its name from Isis

Company is appealing for help in choosing a new name

The Danish Aarhus-based ice cream company Isis is changing its name to avoid associations with the terrorist organisation Islamic State (IS), Jyllands-Posten reports.

Isis, founded in 1993 and best known for its sugar-free desserts, has long been considering a rebranding exercise, and the terror attacks in Paris have intensified the issue.

“The weekend’s actions stressed the importance of us working intensely to move away from the unfortunate associations that our name can create,” Isis wrote on its Facebook page.

The company has appealed to its Facebook followers to help it come up with a new name. The winner will be rewarded with a year’s worth of Isis goodies.

Earlier this year the British capital fund Isis Equity Partners changed its name to Livingbridge for similar reasons.

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