Opening of Denmark’s first social supermarket a huge success

Demand outstrips expectations as Wefood opens its doors to Copenhageners

Shifa Rahaman

Feb 23, 2016

Folkekirkens Nødhjælp reports that the grand opening of Wefood, the country’s first social supermarket, was a great success yesterday.

The event, which was inaugurated by Princess Marie, saw demand for the discounted food far exceed expectations, according to the Danish NGO.

Sold out
First-day sales were much higher than anticipated, with customers stripping the shelves of almost all the products on offer.

“It’s fantastic. It shows that people want to buy the goods,” DR quoted Per Bjerregaard, the press officer at Folkekirkens Nødhjælp, as saying.

Though the exact amount of food sold was not specified, Bjerregaard estimated there were 800-900 transactions.

Slow day expected
However, Monday’s huge success has one major drawback – Wefood’s shelves will most probably be half-empty on Tuesday.

“I’m not quite sure that we have time to restock everything for tomorrow – so much has been sold,” said Bjerregaard.

Folkekirkens Nødhjælp now hopes to get more suppliers on board to help keep shelves fully stocked in the future.

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