Behind the scenes of Tivoli’s marketing strategy

Last year, Copenhagen’s historic and renowned amusement park Tivoli made a record turnover. This Easter, the park is building on that success with a major renovation, new gastronomy and a royal collaboration. Here, Tivoli’s commercial director lifts the curtain on how to market a world-famous theme park.

Last year, Copenhagen’s historic and renowned amusement park Tivoli made a record turnover. This Easter, the park is building on that success with a major renovation, new gastronomy and a royal collaboration. Here, Tivoli’s commercial director lifts the curtain on how to market a world-famous theme park.


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