Nordea has the best Nordic bank brand

Danske Bank was the top Danish bank brand

Feb 2, 2015

Nordea has the most valuable brand in Scandinavia, according to the annual Banking 500 report by Brand Finance (here in English).

The Sweden-based bank has a brand value of about 44.1 billion kroner, although it dropped five spots in the world rankings compared to last year from 32nd to 37th. Norwegian bank DNB was the second-best performing Nordic bank (66), closely followed by Svenska Handelsbanken (67).

Danske Bank is the top Danish bank in terms of brand value, ranked 72nd in the world with a brand value of about 18.8 billion kroner. Nykredit was ranked number two at 191, while the third-best, Jyske Bank, is in the ascendancy, shooting up from 285th to 248th.

Sydbank (411) and Spar Nord (485) rounded up the Danish banks on the list.

Finnish bank's brand soars
The quickest-growing bank on the Nordic market was Finnish bank OP Financial Group, which increased its brand value by 57 percent compared to last year.

Topping the global brand value for banks once again was the US bank Wells Fargo, which has a brand worth about 230 billion kroner. Chinese bank ICBC came second, while British bank HSBC was third.

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