Danish Netflix customers set new viewing records in June and July, notching up 17 percent more viewing time than during the same period last year.
“Netflix allows a viewer complete control of the TV, and summer is the perfect time to explore new series and revisit old favourites,” said Joris Evers, a spokesperson for Netflix.
“The bad weather was one of the reasons that Netflix has been a favourite activity for many Danes this summer.”
Well-viewed secrets
Netflix is known for keeping its corporate numbers very close to the vest, and the exact number of Danish subscribers is a company secret.
The company has over 65 million members in over 50 countries and broadcasts more than 100 million hours of TV programs and movies every day.