Danish icon Noma a smash down under

Pop-up opens to rave reviews

The pop-up version of Denmark’s Noma restaurant in Sydney started its first service today on Australia’s national day of celebration, Australia Day. If today’s results are any indication, Noma is a smash.

“The atmosphere is really good,” Noma chief executive Peter Kreiner told TV2. “It’s the first day, lunch went well and we have just started our evening service. It is very exciting.”

Gourmet Traveller is already out with food critic Pat Nourse’s review of Noma Australia’s first lunch serving, and it’s a rave.

“Yes, it is good. In fact, it is very, very good,” he wrote.

A sell out
Tickets for the all the seatings sold out in just four minutes back in October, despite the menu costing 2,300 kroner a head and only being revealed for the first time today.

Kreiner said the menu was not kept secret by design, rather that Chef René Redzepi was still adjusting the menu right up until the last moment.

“It was only a few days ago that René and the kitchen felt it was there,” said Kreiner.

Only the freshest
Redzepi has followed Noma’s tradition of working with only local ingredients, so Noma Sydney has a distinctly Australian flare.

The menu will change a great deal over the ten weeks as Noma changes its selection of ingredients according to the season.





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