The football equipment retailer Unisport has been highly profitable in recent years. The owners can now look forward to yet another windfall, as Børsen today reports that the private equity firm Nordic Capital has become the majority shareholder for an undisclosed sum.

Management staying
The company’s management will be kept on following the deal and the Unisport brand will continue alongside Nordic Capital’s other sports concern Sportmaster, which it acquired in 2012.

Filip Domagala, the CEO of Unisport, will continue to head the company. “Our motivation is that we want to continue to grow and speed up our international expansion,” he told Børsen.

“And as a company moving forward, we believe that we need a strong financial partner that can contribute with knowhow and be a part of executing the plan.”

Michael Haaning, a partner at NC Advisory, advises Nordic Capital. He told Børsen that he didn’t see a problem with Unisport running alongside the Sportmaster brand. “The vision is that Sportmaster will be Danes’ preferred sports shop, while Unisport is for football enthusiasts,” he explained.

“They operate in two related but different markets, so we don’t see a conflict of interest with that set-up.”