HBO breaking ground in Nordic countries

Starting from mid-October, residents of Denmark, Finland, Norway and Sweden will be able to view HBO’s content online.

HBO Nordic AB, a joint venture owned by Home Box Office Inc and Parfisal International, announced last week that it will start streaming content to the Nordic region next month. Subscribers will be able to access HBO’s online content, which includes some of the world’s most popular TV drama series, including perennial award-winners ‘Boardwalk Empire’, ‘True Blood’ and ‘Game of Thrones’; a catalogue of acclaimed former series like ‘The Sopranos’, ‘Six Feet Under’ and ‘The Wire’; as well as feature films and documentaries through transaction-based video-on-demand services. As of yet, HBO Nordic AB has not confirmed the cost of the service, although it will reportedly be less than €10 (about 75 kroner) a month. 

HBO is hoping to capitalise on a young market that tends to favour other devices over their television, such as personal computers and hand-helds. HBOnordic.com – where HBO will host its streaming content – will be available on any internet-connected device.

The announcement followed a Netflix announcement that it would be bringing its streaming service to the Nordic region by the end of 2012. The two services have been competing with one another for customers in the US – a rivalry that is set to continue in the Nordic region.

Netflix has also not yet announced how much it will charge subscribers.





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