Bigger boobs? There (was) an app for that

April 24th, 2013

This article is more than 11 years old.

New breast enlargement app branded ‘irresponsible’ by health authorities

UPDATE, 14:00: Aleris-Hamlet Hospital has pulled its 'Brystguiden' application following intense criticism. 

ORIGINAL, 11:03: An application allowing women to take a photograph of their breasts and see what they would look like after enhancement surgery has received harsh criticism from the national board of health, Sundhedsstyrelsen.

The app, called 'Brystguiden', was created by Aleris-Hamlet Hospital, the country’s largest provider of breast enlargement surgery.

Sundhedsstyrelsen spokesperson Henrik Jensen said that the hospital has crossed the line.

“This is irresponsible,” he told DR News. “It is aimed at a very young audience who are not aware of the life-long consequences of this kind of surgery.”

Dr. Bo Jönsson from Aleris-Hamlet Hospital said that the app actually protects women from what he called “frivolous” ads for breast enlargement.

“The app is meant as a gimmick to get young people's attention so we can advise and inform them,” he told DR News.


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