Risqué marketing leads to complaints blowback

PR stunt leads to accusations of sexism

This publication ran a story earlier this week about Steak and Blowjob Day, the gentlemen’s Valentine’s Day, which is now upon us.

It seems the Danish fast food delivery company Just Eat saw the occasion as a prime marketing opportunity and earlier today on its Facebook page made the following post:

“Girls. Are you ready? Just Eat can deliver the steak – can you deliver the rest?” accompanied by a lipstick kiss graphic and a Steak and Blowjob Day stamp.

Berlingske Business reports that the post led to a flurry of criticism from concerned parents and men and women who claimed that the stunt was sexist and in poor taste. Just Eat had removed the post by 1pm.

Just Eat started in Denmark but has since expanded to become a global brand. It is currently in the process of being listed on the London stock exchange.

TOP STORIES

  • The Lynch Interviews: Fergal O’Byrne

    The Lynch Interviews: Fergal O’Byrne

    English-Australian writer and theatre director Stuart Lynch contributes a monthly column titled “The Lynch Interviews”. In this series, he engages with prominent internationals residing in Denmark or Danish individuals with a global perspective. For April, he interviews Irish playwright and writer Fergal O’Byrne, fresh from an acclaimed season of a new English-language play in Copenhagen.

  • Why your talented internationals aren’t moving up the ladder – and what to do about it

    Why your talented internationals aren’t moving up the ladder – and what to do about it

    Many internationals find it difficult to advance in their new workplaces, and some quietly leave. It’s not because they lack talent. In Denmark, careers are shaped not only by skills but also by cultural understanding, informal networks, and social signals. However, internationals may not be familiar with this system or know how to navigate it

  • The international behind Donkey Republic: how a Turkish systems thinker reimagined urban mobility in Denmark

    The international behind Donkey Republic: how a Turkish systems thinker reimagined urban mobility in Denmark

    Erdem Ovacık, co-founder of Donkey Republic, built one of Europe’s leading bike-sharing companies from Denmark — but success as an international entrepreneur hasn’t come easy

  • Denmark hits 66.2 million overnight stays: what’s fueling the rise?

    Denmark hits 66.2 million overnight stays: what’s fueling the rise?

    In 2024, Denmark saw 1.5 million more overnight stays than in 2023, bringing the total to 66.2 million staying in hotels, holiday centers, campsites, and youth hostels. It’s clear: after COVID-19, traveling is now back on the table. But the question is: why are people choosing Denmark?

  • World Cup in Ice Hockey will face off in Herning

    World Cup in Ice Hockey will face off in Herning

    As in 2018, Denmark will co-host the Ice Hockey World Championship. And once again, Herning and Jyske Bank Boxen will be the hosts. Denmark is in Pool B and starts tonight with a match against the USA, which, given the political tensions between the two countries, may be an icy affair.

  • Diplomatic tensions between US and Denmark after spying rumors

    Diplomatic tensions between US and Denmark after spying rumors

    A Wall Street Journal article describes that the US will now begin spying in Greenland. This worries the Danish foreign minister, who wants an explanation from the US’s leading diplomat. Greenlandic politicians think that Trump’s actions increase the sense of insecurity

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

Want to advertise your job with CPH Post?

Contact us

Jobs