Bringing culture and commerce together

A group of influential thinkers are aiming to bring the cultural and creative industries into the spotlight in business

A group of leading thinkers from across the globe are coming together on October 27 to discuss new ways of incorporating creative and cultural assets into businesses.

Some 24 'thought leaders' from England, the USA and Denmark will come together at the National Museum, including Mikkel Bogh, the director of the National Gallery, and Uffe Elbæk, the former minister of culture.

The meeting, Kultur M, aims to provide participants with a 'toolbox' to help create businesses with a strong cultural-creative element.

Cultural sector growing fast
The creative industries is a fast-growing sector. For example, in the UK, the creative industries were the fastest-growing sector between 2009 and 2011, growing by 16.1 percent, according to the BBC. Some 5.6 percent of the total English labour force is now employed by the creative industries.

In Denmark, Klaus Bondham, the former head of the Danish Culture Institute office in Brussels, claims his studies show that companies that incorporate arts or a creative element are 25 percent more likely to succeed.

Untapped potential
"There’s been a long tradition in the UK and US for developing the potential in the creative sector, recognising that this is more than just exhibitions and visitor attractions,” Frederik Fabricus, the head of CUBRA, which provides commercial solutions to museums and cultural institutions, said in a press release.

"The idea behind Kultur M is to kickstart this process in Denmark,” he continued, “At home, there is a tendency to discuss culture and agree that culture is important for society’s diversity and growth, and then we go back to the office and leave it at that."

The event will include more than 20 keynote speakers from a number of different backgrounds, including Ulla Tofte, the head of the Golden Days festival.

There will be panel discussions, presentations and an opportunity for private consultations with the speakers to gain advice on how to plan and run a business with a cultural-creative emphasis. The conference is open to any culture sector creative or commercial marketing and communication executive looking to improve their skills.  

If you would like to attend the conference, you can register online at culturenordic.com. Tickets cost 950kr and include all meals and beverages as well as access to all presentations and talks. 

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