Out and About: Swapping the runway for a round table

Ella Navarro    August 16th, 2015

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(All photos: Ella Navarro)

Fashion Week was not all about the runways. Easy Size, an interactive guide that predicts your correct clothes sizes to improve your online shopping experience (easysize.me), rounded up some fashion experts for an afternoon of talks and networking.

Among those present were Manou Messman, who discussed the gap that exists nowadays between fashion and consumers; Google Retail’s manager for Denmark, Lise Elbaek-Jespersen, who brought to the table how fast fashion has transformed with the digital era and this is “as slow as it will get”; and Gulnaz Khusainova, the CEO and founder of Easysize, who advised that with precise information, brands can provide a better service and therefore improve the online experience of their consumers.

A roundtable of discussion followed, with representatives from brands such as Wood Wood, Katoni, Fashion Finder, Atosho and The Cloakroom, where it was generally agreed that while buying online has its charm, there is nothing like the feeling you get when you are returning home with bags full of new clothes.