Thumbs ups and dislikes: Here are my answers to your questions
When we launched the paywall on cphpost.dk last week it came as a surprise for many of our readers.
And the reactions to it have been divided:
The first sign ups for subscriptions came immediately. I thank you for every one of them!
At the same time, others expressed their dislike of the changes, asking me why we would do such a thing.
Let me take this opportunity to answer some of the questions that I’ve been met with.
Why has The Copenhagen Post changed to subscription only?
In recent years, The Copenhagen Post has had some difficulties in funding its independent reporting. This spring, the media came under new ownership. During this short period of time the editorial team has worked hard on developing the product. But running a media like The Copenhagen Post is close to impossible if the only revenue stream is advertising.
Why do readers need to subscribe?
To ensure that we can continue producing quality independent journalism, we need the support of our readers. With your support, we can keep our media free of commercial ties. That’s why we have made the decision to launch two new subscription models.
How will the subscribers benefit from it?
Subscribers to The Copenhagen Post will gain access to all of our reporting: the most important stories in Denmark, original political analysis, business insights, explainers, and cultural features. Our promise is to deliver uncompromising reporting, tailored to the international reader, that offers a deeper understanding of life in Denmark.
It’s way too expensive…
From August 2021 to September 2022, I was an independent writer and consultant. It was a good time, and among the things it gave me was respect for money earned. When we charge DKK 119 for a monthly subscription (the monthly fee is lower if you sign up for six months or a year), I’m acutely aware that our coverage needs to be relevant, high-quality and timely.
In my opinion it’s, however, hard to compare The Copenhagen Post with media such as The New York Times or other American papers who offer subscriptions for Europe-based readers at a very low price. Indeed you’ll get a lot more reporting, but The Copenhagen Post reports exclusively on life in Denmark.
What is a company subscription?
We offer both personal and company subscriptions. A company subscription allows companies to gain access to all of our reporting for a various number of employees. The price depends on the number of users. Please reach out to head of sales Lennart Nielsen at firstname.lastname@example.org, if you want to know more.
What is included in a subscription?
Both personal and company subscriptions give access to all of our future reporting. Every weekday we update cphpost.dk with relevant news. On top of that we produce exclusive interviews, analysis, explainers, and cultural features every week.
What about the printed edition?
We will continue to publish Denmark’s only printed English-language newspaper. Earlier this year we relaunched the paper in a new, modern design.
As I wrote in another editorial, going from a free media to a subscription-based one can be a challenge. I am, however, convinced that the future for The Copenhagen Post is bright.
As always, I strongly encourage you all to share your thoughts about what The Copenhagen Post can do for you.
Please don’t hesitate to reach out at email@example.com.
Uffe Jørgensen Odde