As a special treat for Connect Club members, join us for a free tour of the Home of Carlsberg! We’ll dive into the fascinating story of Carlsberg’s founder, J.C. Jacobsen, and explore how his little brewery in Copenhagen grew into one of the world’s most iconic beer brands.
We’ve arranged an engaging afternoon delving into Carlsberg’s rich history, art, and culture — a unique opportunity to network with fellow international members and explore a cornerstone of Danish heritage.
🗓 Date: Tuesday, April 29, 2025
⏰ Time: 12:00 PM – 4:00 PM (arrival by 11:50 AM
📍 Venue: Carlsberg Museum & Business Center
🏛 Address: Valby Langgade 1, 1799 Copenhagen V
🎟 Meeting Point Ticket Office, Home of Carlsberg
Agenda for the Day
- 11:50 AM – Arrival and collection of wristbands
- 12:00 PM – 2:00 PM – Exhibition exploration
- 2:00 PM – 3:00 PM – Guided tour highlighting Carlsberg’s historical milestones
- 3:00 PM – 4:00 PM – Private beer tasting in the Carlsberg Museum.
Register for the event here—and become a part of the Connect Club.
About Carlsberg’s Legacy and the Museum
Founded in 1847 by visionary brewer J.C. Jacobsen, Carlsberg has grown from a modest brewery into a global icon of quality be. Jacobsen’s passion for brewing and dedication to scientific research laid the foundation for modern brewing technique. His commitment to excellence and innovation not only elevated Danish brewing but also had a profound impact on the global beer industry.
The Home of Carlsberg is more than just a museum; it’s an immersive experience located in the heart of J.C. Jacobsen’s original brewer. Spanning 3,000 square meters, the exhibition offers interactive displays that chronicle Carlsberg’s journey from its inception to its current status as a brewing gin. Visitors can explore historical artifacts, learn about the brewing process, and even meet the majestic draught horses that have been part of Carlsberg’s heritage.
The museum also delves into the cultural contributions of the Jacobsen family, including their patronage of the arts and significant architectural landmarks in Copenhae. One notable contribution is the Ny Carlsberg Glyptotek, founded by Carl Jacobsen, which houses an extensive collection of art and sculptures.
The Home of Carlsberg has undergone a thorough, five-year renovation, and opened for visitors again in December 2023.
