Do Danes enjoy watching overpaid, underworked celebrities suffer? Would the public get a kick out of seeing them stripped of all their luxuries and made to fend for themselves?
After all they love 'Robinson', the Scandinavian version of 'Survivor' in which contestants eat rats and take part in tortuous tasks, so why not? TV3 clearly thinks so, as it has bought the rights to the British-born series 'I'm A Celebrity, Get Me Out Of Here', which hits the small screen in the spring.
Eating kangaroo testicles
The premise sees 14 celebrities with ailing careers get dropped into the rainforest and left to fend for themselves against the elements. They have no food, electricity nor flushing toilets. They are forced to complete trials in order to win food for themselves and their team-mates, and these can include eating bugs, being buried alive with snakes and insects, or even eating kangaroo testicles.
A success in Britain for over a decade, its last series finale was watched by 11.2 million viewers – a 49 percent market share.
Opposing opinions
The show is clearly a divisive one in Britain, attracting equal amounts of fans and detractors among the public and the media.
Controversial British columnist Katie Hopkins naturally had something to say about the trials, tweeting: "I couldn't give a monkeys if the CIA did terrible things to suspected terrorists. Kept in coffin sized boxes? Ant 'n' Dec [the show's hosts] did worse to 'Slebs."
However, the Huffington Post took a more positive view of the show, writing: "Here we are again – glued to our TV screens, revelling in the hilarious and at times toe-curling jungle trials of ITV's 'I'm a Celebrity… Get Me Out Of Here'! This year's series is captivating the nation's imagination more than ever."
All around the world
The show is steadily doing the rounds internationally. It has already aired in 10 territories worldwide including Germany, Australia, the Netherlands and is soon to make its debut in Romania in February.
The Danish incarnation of the show will be called 'Jeg er en Celebrity… Få mig Væk Herfra!' and will be produced in ITV's South African jungle hub, with Rapid Blue providing production facilitation.
