Should’ve known better than to back Denmark

Believe Google Analytics and our entry can’t win Eurovision final – Sweden will

Denmark are tenth favourites to win Saturday’s Eurovision Song Contest in Baku, Azerbaijan, but will really have to up their game to beat Sweden, who are in danger of starting the competition as an even-money shot.

For years, many have laughed about what a lottery the contest is, but in recent years Google Analytics has been uncannily accurate predicting the winner. Since 2007, the song with the most Google hits during the performances has gone on to win.

Sweden performed last night in the second semi-final, and while the public will not know the results of either semi-final until after the final, its shortening in the betting from 6/4 to 5/4 (Ladbroke’s and Bet 365) suggests that it romped home.

Denmark, meanwhile, has held firm in the betting at 28/1 (Bet 365), suggesting that it finished about fourth in the first semi-final on Tuesday. Given that four of the top ten in the betting automatically qualified for the final and have not yet been Google-tested, Denmark could potentially come sixth. Nevertheless, the issue of regional bias in the voting makes it harder to predict the lesser places.

Denmark will perform 15th of the 26 countries – at approximately 22:00. Its representative, Soluna Samay, who will sing the catchy song ‘Should've Known Better’, told media she was happy but nervous.

The Eurovision broadcast starts at 21:00 and is on DR1.

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