On Wednesday Apple introduced the world to its latest creation, the iPhone 5. The new model, which has a larger screen and is thinner, lighter and faster than the 4S, will be available in Denmark on September 28. It will be released in the US one week earlier.

While the specs indicate a much-improved machine – 18 percent thinner, 20 percent lighter, a 4-inch screen (measured diagonally) compared to the current 3.5 inches and an updated and improved operating system to increase internet connectivity – Apple’s unveiling may come as a disappointment to those who were looking for the next big ‘innovation’.

The iPhone 4S introduced the world to personal assistance Siri and what seemed like the next-step in man-machine relationships; the iPhone 5 hasn’t made any progress in that direction, and while many of the phone’s features will likely improve usability, they’re unlikely to change your user experience.

In the US, the iPhone 5 will be sold for $200 (roughly 1,150 kroner) with a two-year mobile contract. A spot check this morning of the websites of mobile phone providers Telenor, Telmore, TDC, 3 and Telia did not reveal pricing in the Danish market, with the companies only offering the opportunity to sign up for the phone. According to GfK data in Denmark, iPhone sales may account for up to 36 percent of sales in the entire Danish mobile phone market.