Black Friday sets new spending record

1.53 billion kroner spent on the America shopping day

Dec 1, 2014

Shoppers were out in formidable numbers during the Danish version of the US shopping phenomenon Black Friday, according to the number of Dankort transactions.

The number of transactions this year rose by 500,000 to just over 4.5 million compared to last year's manic shopping day, while the value of the total purchases rose from 1.37 to 1.53 billion kroner.

”Friday is generally a busy day, and the last day of the month in particular is busy,” Ulrik Marschall, a spokesperson for Dankort operator NETS, told Ekstra Bladet tabloid.

”Aside from that, it was Black Friday, and it looks like that made an impact. Friday's spending was definitely higher than normal.”

Saturday success
Many shops took advantage of the US Black Friday concept to offer deals throughout the weekend and Danes spent 112 million kroner more on Saturday than they did on the same day in 2013.

Black Friday is becoming more popular every year in Denmark. The number of transactions has shot up over the past two years from around 3.2 million transactions in 2011 and 2012 to over four million transactions in 2013 and 2014.

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