Electronics giant arrives in Denmark

Euronics focusing on the rural areas

The price of electronic wares could drop in the near future after it was revealed that Europe's second-biggest electronics chain Euronics is coming to the Danish market. The international group has over 11,000 independent electrical retailers in 31 countries.

Headquartered in Amsterdam in the Netherlands, Euronics has already opened a store in Ikast in Jutland and is scheduled to open 20 to 25 stores in Denmark during 2015. But the goal is not to beat competitors Elgiganten and Expert out of the market.

”It looks like we are getting some good purchase prices, but we shouldn't be battling it out with the two big players on the market,” Viggo Mulvad, the owner of the store in Ikast, told Børsen business newspaper.

"It's more important for us to service our local customers with competitive prices."

Rural focus
Initially Euronics will focus its attention on stores in the rural areas of Denmark.

Euronics is Europe's largest electronics buying group which purchases wares on behalf of its many members.





  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.