Fashion Jam: The ten quintessential items no fashionista should do without

As a Swede who spent eleven years in London and New York, coming to Denmark three years ago had its ups and downs. Having worked in fashion most of her professional life, Jenny will be giving her opinion on our dress sense: the right choices and the bad ones.

It’s almost impossible not to get affected by the trends coming up each season due to the overload we are fed via magazines, television and retail shops.

We all make mistakes!
Due to my work I sort of have to keep up, but I actually don’t see myself as a ‘fashion slave’. I know what I like and what suits me, and if it doesn’t fall into that category, I don’t pick it up.

Have I ever made fashion mistakes? Oh yes, I just recently saw a picture of myself that I wish could be erased, but it’s now been burnt into my cornea and I’m scarred for life.

It was in 2003 and I was pregnant with my first child, so I could sort of blame it on pregnancy hormones. The ‘80s was enjoying a big revival and I obviously thought it would be a great idea to dress in neon pink all over, and to top it off, I even wore neon pink fishnets.

Barbapapa on steroids would look better, but it’s all in the past and I have moved on (except for that image in my head). Fashionista or not, we all make mistakes and that is part of the learning process to get to know what is really you.

Ten items every woman needs
To make it a little easier, I have put together a list of the ten things every woman should have in her wardrobe, and then you can add one disposable trend each season.

The perfect jeans – which we are always on the hunt for. No woman can live without these wardrobe staples. They can be dressed up or down and they are comfy and sexy.

A white shirt – my absolute favourite item. Have a smart one for work and then maybe a more casual one for the weekends to wear with the perfect jeans. My favourite one would be silk.

The LBD – there will never be a list like this without the little black dress. Find one that suits you and you will cherish it forever.

The basic t-shirt – choose good quality and start with having a white, black and grey and then you can add the fashion colour of the season that suits you.

A good winter coat – choosing a winter coat is a big deal; you’ll be wearing it every day for months, so you need to look good and be warm. Take your time choosing one, try and spend a bit more if you can, and find one you really love.

Shoes – if you’re anything like me, you’ll want dozens of pairs of shoes, but try to have at least a pair of boots, a pair of sandals, a pair of heels, a pair of smart flats and a pair of trainers. That way, you’ll always have something to go with everything.

Handbags – this subject has been covered in this column before, but you should have at least one everyday bag and one going-out bag.

Sunglasses – a great and useful accessory. It’s worth finding a pair that really suits your face.

A nice scarf – this is a good way to add something to an outfit.

A leather jacket – a good leather jacket will take you a long way. Just throw it over those jeans and t-shirt or over the LBD.




  • Bestselling author of ‘The Year of Living Danishly’ Helen Russell on why she moved back to the UK after 12 years

    Bestselling author of ‘The Year of Living Danishly’ Helen Russell on why she moved back to the UK after 12 years

    After more than a decade living in Denmark, Russell shares why she made the move, how she’s coping, what she already misses, and the exciting new projects she’s working on. “It’s been a very tough decision. I love Denmark, and it will always hold a special place in my heart,” she says.

  • Denmark launches first AI supercomputer

    Denmark launches first AI supercomputer

    The new Gefion AI supercomputer is one of the world’s fastest and will accelerate research and provide new opportunities in Danish academia and industry.

  • Navigating big love, big moves and big feelings

    Navigating big love, big moves and big feelings

    Experts believe it takes seven years to move into a new culture, according to leading Danish psychologist Jette Simon and therapist Vibeke Hartkorn. For expat couples, the challenges of starting a new life together in Denmark can put pressure on relationships, but emotions-focused therapy can help.

  • More and more Danes are working after retirement age

    More and more Danes are working after retirement age

    Politicians debate a lot these days about when you can retire. The reality shows that an increasing number of Danes like to work, even if they can withdraw from the labor market. Financial incentives help.

  • Environmental activist fears death in prison if extradited to Japan

    Environmental activist fears death in prison if extradited to Japan

    Canadian-born environmental activist Paul Watson has been in prison in Greenland for almost 100 days awaiting an extradition decision for a 14-year-old offence against a Japanese whaling vessel that he calls a “minor misdemeanor”. The 73-year-old had previously passed through Ireland, Switzerland, Monaco, France and the USA without trouble, before Greenlandic police arrested him in July.

  • Denmark too slow to ease recruitment rules for non-EU service workers, say industry associations

    Denmark too slow to ease recruitment rules for non-EU service workers, say industry associations

    When the Danish government in January presented the first of its schemes to make it easier to recruit foreign labour from outside the EU, it was hailed by the healthcare and service sectors as a timely and important policy shift. But while healthcare changes have been forthcoming, the service sector is still struggling, say the directors of the industry association Dansk Industri and one of the country’s largest private employers ISS.


  • Come and join us at Citizens Days!

    Come and join us at Citizens Days!

    On Friday 27 and Saturday 28 of September, The Copenhagen Post will be at International Citizen Days in Øksnehallen on Vesterbro, Copenhagen. Admission is free and thousands of internationals are expected to attend

  • Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Chisom Udeze, the founder of Diversify – a global organization that works at the intersection of inclusion, democracy, freedom, climate sustainability, justice, and belonging – shares how struggling to find a community in Norway motivated her to build a Nordic-wide professional network. We also hear from Dr. Poornima Luthra, Associate Professor at CBS, about how to address bias in the workplace.

  • Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality, home to Denmark’s largest infrastructure project – the Fehmarnbelt tunnel connection to Germany – has launched a new jobseeker support package for the accompanying partners of international employees in the area. The job-to-partner package offers free tailored sessions on finding a job and starting a personal business.