Danes remain world leaders in organic consumption

8.4 percent of all goods sold in the Danish retail sector are organic

Denmark is still the nation in the world that has the highest share of sold organic food products, according to new figures from national statistics keeper Danmarks Statistik.

The figures reveal that the sale of organic food products in Danish supermarkets increased by 12 percent between 2014 and 2015, and that now 8.4 percent of all goods sold in the Danish retail sector are organic.

“The numbers clearly show the Danes are ready for more organic products,” said Kirsten Lund Jensen, the head of organics at the Danish Agriculture and Food Council.

“Meanwhile, the supermarkets have dedicated themselves to having the largest and most diverse selection of organic products. The strong growth in sales is a clear indication to the industry that there is a platform for organics to continue to grow in the coming years.”

READ MORE: Ants to ensure a future for organic apples

Fruit and veg boom
The Danish Agriculture and Food Council is convinced the Danish market has the potential to reach a target of 300,000 hectares of organic farming area by 2020.

It is particularly the sale of organic fruit and vegetables that has increased recently: by 28 percent from 2014-2015. One central reason is that Danish consumers increasingly prefer fruit and veg that has not been in contact with pesticides during production.

Additionally, the sale of organic meat also rose by 12 percent from 2014-2015, as did the sale of organic eggs, which rose 8 percent. Other dairy produce and expensive organic products such as wine, chocolate, coffee and tea also enjoyed growth.

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