German tourists returning in droves to safe Denmark

Visitors attracted by a new three Ss: safety, security and summerhouses

Just three years ago, German guests rented Danish summerhouses for a total of 352,000 weeks – the lowest rate since 2008 according to Danmarks Statistik.

But after three years of steady growth, those numbers are set to reach their highest level since the 1990s, according to Visit Denmark, as German tourists flock to a country they perceive to be one of the safest in Europe.

It is a reputation that advertisers are capitalising on. “In Dänemark ist die Welt noch in Ordnung [In Denmark, the world is still in order],” promises a commercial for Novasol, a holiday home rental firm, which is currently on German television.

READ MORE: Thousands of cruise ship tourists flocking to Copenhagen

Border controls’ unexpected boost
According to Lars Ramme Nielsen, who is responsible for the German market at VisitDenmark, “the refugee crisis, terrorism and those sorts of things” have been a major factor.

“Safety and security are very important for Germans,” he told Reuters.

“It shows in many ways in German society and also in their choice of holiday destinations. While tightening the borders maybe harmed Denmark’s image a bit, I think it’s having a positive effect on tourism.”

Rentals to soar in August
While summerhouse rentals increased by 6 percent last month compared to July 2015, according to VisitDenmark, a 15 percent rise is expected in August.

German tourists account for approximately 85 percent of the bookings at Danish holiday homes each year.

Meanwhile, climate change is also boosting tourism, according to a Greek study co-funded by the DMI meteorological institute.

It named Denmark as the third most likely European country to benefit from a rise in global temperatures, behind just Andorra and Luxembourg on the tourism-climate index.

But while those countries are both landlocked, Denmark has a 7,314 km coastline, placing it at number 16 in the world ahead of the likes of Chile and India.





  • How internationals can benefit from joining trade unions

    How internationals can benefit from joining trade unions

    Being part of a trade union is a long-established norm for Danes. But many internationals do not join unions – instead enduring workers’ rights violations. Find out how joining a union could benefit you, and how to go about it.

  • Internationals in Denmark rarely join a trade union

    Internationals in Denmark rarely join a trade union

    Internationals are overrepresented in the lowest-paid fields of agriculture, transport, cleaning, hotels and restaurants, and construction – industries that classically lack collective agreements. A new analysis from the Workers’ Union’s Business Council suggests that internationals rarely join trade unions – but if they did, it would generate better industry standards.

  • Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    Novo Nordisk overtakes LEGO as the most desirable future workplace amongst university students

    The numbers are especially striking amongst the 3,477 business and economics students polled, of whom 31 percent elected Novo Nordisk as their favorite, compared with 20 percent last year.