Iconic US burger chain beefing up in Denmark
McDonald’s and Burger King will need to watch their backs. Fast food options in Denmark are about to get a little more interesting in the near future.
Following an agreement with the Danish supermarket chain Dansk Supermarked, the US burger chain Carl’s Jr is poised to significantly boost its presence nationwide. Some 40 new restaurants are on the way.
“Aside from the expansion, we are hunting for locations outside our own warehouses,” Marianne Bedsted, the head of franchising at Dansk Supermarked, told Finans.dk.
“Consumers demand burgers of a high quality and we will use the Carl’s Jr concept to become even more widespread.”
Going outside Bilka
At the moment, there are just five Carl’s Jr burger joints in Denmark, all located in Bilka stores. Dansk Supermarked owns the rights to establish Carl’s Jr restaurants in Denmark.
Carl’s Jr has about 1,400 restaurants worldwide – mostly in the US but now also in Europe in Denmark, Russia and Turkey.
Dansk Supermarked also owns the same rights regarding franchising Starbucks coffee outlets in Denmark and there are now 15 across the nation.