Apple Pay to launch in Denmark this year

Digital payment service looking to give MobilePay a run for its money

The digital payment solution MobilePay has gained significant inroads in Denmark in recent years – and it’s no wonder considering how easy it is to use. But MobilePay’s day in the Danish sun could be coming to an end in the near future.

The US IT giant Apple has announced today in its third quarter earning call that it intends to launch its digital payment service, Apple Pay, in Denmark by the end of this year.

“We launched Apple Pay in Italy in May and the UAE, Denmark, Finland and Sweden are scheduled to go live by the end of this calendar year,” said Apple’s CFO, Luca Maestri.

READ MORE: Mobilepay wants to be Denmark’s choice for paying monthly bills

On the cards
According to Maestri, Apple Pay is by far the number one NFC payment service for mobile devices, with nearly 90 percent of all transactions globally.

Currently, Apple users can use the Apple Pay service in nearly 20 nations and most new payment terminals in Denmark are geared to accept Apple Pay payments.

However, until now Apple has yet to succeed in coming to an accord with the banks and credit card providers in the nation concerning an agreement.

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