More than a silver lining: Danes return with sustainable underwear

Organic Basics kickstarting its latest SilverTech underwear line

Two years ago, Organic Basics crowdfunded its first line of SilverTech underwear, propelling it into the upper echelons of sustainable and odourless undergarments.

Now the Copenhagen-based company is back Kickstarting its enhanced SilverTech 2.0 line, which offers improved comfort, heat regulation, durability, and breathability to its already popular 100 percent sustainable design.

“SilverTech 2.0 is the follow-up to the original men’s SilverTech collection, which was the most crowdfunded fashion campaign in Scandinavia. The mindset of SilverTech remains the same: ‘Wear more. Wash less’,” Organic Basics wrote.

“SilverTech 2.0 is made with seamlessly-knitted Q-Nova mechanically-recycled nylon, and treated with Polygiene for odour control. SilverTech 2.0 is basically better made, and perfect for an active lifestyle. All our underwear and tees are made with 100 percent recycled nylon, making them more comfortable, more breathable and more durable, while reducing our environmental footprint.”

READ MORE: Get dialled in! Danes crowdfunding their way to the zenith of watchmaking

Hot to trot
Despite only going online yesterday, the Kickstarter campaign has already reached almost 250,000 kroner in pledge funds, easily surpassing its set goal of 186,184 kroner (30,000 US dollars) with 30 days remaining on its campaign.

Pledgers can choose from a wide variety of packages to fund – from the 179 kroner for socks or boxers and 364 kroner long or short-sleeve T-shirt to the 3,079-4,835 kroner for premium packages offering a wide range of undergarments and towel combinations.

And being sustainable is critical to Organic Basics. “We  know  that  the  fashion  industry  is  a  dirty  bastard,  but  did  you  know  that  washing  and  drying  accounts  for  two-thirds of  the  environmental impact  of  a  piece  of  clothing?” they ask.

“In  our  opinion,  this  problem  needs  to  be  solved  by  the  fashion  industry  first  (that’s  us).  We  believe  in setting  higher  standards  and  leading  the  way  when  it  comes  to  sustainable  fashion.”

Read more about the SilverTech 2.0 line and the packages it includes here, or check out the video below.

TOP STORIES

  • Bestselling author of ‘The Year of Living Danishly’ Helen Russell on why she moved back to the UK after 12 years

    Bestselling author of ‘The Year of Living Danishly’ Helen Russell on why she moved back to the UK after 12 years

    After more than a decade living in Denmark, Russell shares why she made the move, how she’s coping, what she already misses, and the exciting new projects she’s working on. “It’s been a very tough decision. I love Denmark, and it will always hold a special place in my heart,” she says.

  • Denmark launches first AI supercomputer

    Denmark launches first AI supercomputer

    The new Gefion AI supercomputer is one of the world’s fastest and will accelerate research and provide new opportunities in Danish academia and industry.

  • Navigating big love, big moves and big feelings

    Navigating big love, big moves and big feelings

    Experts believe it takes seven years to move into a new culture, according to leading Danish psychologist Jette Simon and therapist Vibeke Hartkorn. For expat couples, the challenges of starting a new life together in Denmark can put pressure on relationships, but emotions-focused therapy can help.

  • More and more Danes are working after retirement age

    More and more Danes are working after retirement age

    Politicians debate a lot these days about when you can retire. The reality shows that an increasing number of Danes like to work, even if they can withdraw from the labor market. Financial incentives help.

  • Environmental activist fears death in prison if extradited to Japan

    Environmental activist fears death in prison if extradited to Japan

    Canadian-born environmental activist Paul Watson has been in prison in Greenland for almost 100 days awaiting an extradition decision for a 14-year-old offence against a Japanese whaling vessel that he calls a “minor misdemeanor”. The 73-year-old had previously passed through Ireland, Switzerland, Monaco, France and the USA without trouble, before Greenlandic police arrested him in July.

  • Denmark too slow to ease recruitment rules for non-EU service workers, say industry associations

    Denmark too slow to ease recruitment rules for non-EU service workers, say industry associations

    When the Danish government in January presented the first of its schemes to make it easier to recruit foreign labour from outside the EU, it was hailed by the healthcare and service sectors as a timely and important policy shift. But while healthcare changes have been forthcoming, the service sector is still struggling, say the directors of the industry association Dansk Industri and one of the country’s largest private employers ISS.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

  • Come and join us at Citizens Days!

    Come and join us at Citizens Days!

    On Friday 27 and Saturday 28 of September, The Copenhagen Post will be at International Citizen Days in Øksnehallen on Vesterbro, Copenhagen. Admission is free and thousands of internationals are expected to attend

  • Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Diversifying the Nordics: How a Nigerian economist became a beacon for inclusivity in Scandinavia

    Chisom Udeze, the founder of Diversify – a global organization that works at the intersection of inclusion, democracy, freedom, climate sustainability, justice, and belonging – shares how struggling to find a community in Norway motivated her to build a Nordic-wide professional network. We also hear from Dr. Poornima Luthra, Associate Professor at CBS, about how to address bias in the workplace.

  • Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality launches support package for accompanying spouses

    Lolland Municipality, home to Denmark’s largest infrastructure project – the Fehmarnbelt tunnel connection to Germany – has launched a new jobseeker support package for the accompanying partners of international employees in the area. The job-to-partner package offers free tailored sessions on finding a job and starting a personal business.

Want to advertise your job with CPH Post?

Contact us

Jobs