Carlsberg won’t put ads on Twitter anymore following Elon Musk’s buyout

The Danish brewing giant will stop advertising on the reputed social network

Loïc Padovani

Nov 7, 2022

The Danish brewer Carlsberg has announced that it will not be advertising anymore on the social media platform Twitter.

Denmark’s sixth largest publicly traded company confirmed the news to the Financial Times, but didn’t mention if it would stay away forever or just for some time.

“We have asked our marketing team to stop advertising activities and we are monitoring the situation closely,” a Carlsberg spokesperson stated.

Some companies worried by Elon Musk’s management
After the platform’s recent buyout by Elon Musk, there have already been a few businesses that have stopped their advertising activities on Twitter: General Motors, Volkswagen and General Mills among others.

They fear an excessive increase in the freedom of expression and spreading of misinformation and hate speech in this new era of Twitter.

However, the multi-billionaire owner has affirmed that Twitter won’t become a “free hell where everything can be written without consequences”.

TOP STORIES

Young Copenhageners supply study grants by selling cocaine

In recent years, the spread of cocaine has accelerated. The drug is easily accessible and not only reserved for wealthy party heads. Copenhagen Police have just arrested ten young people and charged them with reselling cocaine
5 Mistakes I Made When I Moved to Denmark

Here are five mistakes I made that helped me understand that belonging isn’t a strategy—it’s a practice. This isn’t a story of struggle—it’s a reflection on growth, told through the lens of emotional intelligence.
Analysis shows that many students from Bangladesh are enrolled in Danish universities

Earlier this year, the Danish government changed the law on access for people from third world countries to the Danish labor market. Yet, there may still be a shortcut that goes through universities
Danish Flower company accused of labor abuse in Türkiye

Queen Company, a Denmark-origin flower producer with pristine sustainability credentials, is under fire for alleged labor rights violations at its Turkish operation, located in Dikili, İzmir. Workers in the large greenhouse facility have been calling decent work conditions for weeks. The Copenhagen Post gathered testimonies from the workers to better understand the situation
Advice for expats: Navigating Life as an International in Denmark

Beginning this month, Expat Counselling will be contributing a monthly article to The Copenhagen Post, offering guidance, tools, and reflections on the emotional and social aspects of international life in Denmark. The first column is about Strategies for emotional resilience
New agreement criticized for not attracting enough internationals

Several mayors and business leaders across Denmark are not satisfied with the agreement that the government, the trade union movement and employers made last week. More internationals are needed than the agreement provides for

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Summer Greetings from
The Connect Club
☀️⛱️😎

Career

“It’s possible to lead even though you don’t fit the traditional leadership mold”

Describing herself as a “DEI poster child,” being queer, neurodivergent and an international in Denmark didn’t stop Laurence Paquette from climbing the infamous corporate ladder to become Marketing Vice President (VP) at Vestas. Arrived in 2006 from Quebec, Laurence Paquette unpacks the implications of exposing your true self at work, in a country that lets little leeway for individuality
Deal reached to bring more foreign workers to Denmark

Agreement between unions and employers allows more foreign workers in Denmark under lower salary requirements, with new ID card rules and oversight to prevent social dumping and ensure fair conditions.
New association helps international nurses and doctors Denmark

Kadre Darman was founded this year to support foreign-trained healthcare professionals facing challenges with difficult authorisation processes, visa procedures, and language barriers, aiming to help them find jobs and contribute to Denmark’s healthcare system

Want to advertise your job with CPH Post?

Jobs