Many internationals find it difficult to understand what is happening in Danish films.
If you go to the cinema, it makes sense to the Danes, but English subtitles are often missing.
The Atlas Cinema in Rødovre has taken this into account, most recently when it comes to the screening of the political thriller “The Kingmaker” with a number of Denmark’s best actors in the cast.
“It started with “Druk”, (English title is “Another Round”, ed.) where a Danish woman who is married to a Dutch man wrote to us why we didn’t have English subtitles. That’s right, and both with that and other big Danish films we have screenings with English subtitles,” says Marie Nørholm.
More than a movie theater
Together with her husband, Emil Nørholm, she runs Atlas Cinema. They are open to new collaborations that can open the cinema to the public: Internationals, local Danes of all ages – and for companies.
Atlas has, among other things, a special Lounge area, where you can peacefully hold network meetings and have refreshments without being disturbed by the cinema’s other guests.
Atlas Cinema
You will find Atlas in Rødovre Centrum 96, 2610 Rødovre
The cinema has seven halls in total, of which two are new with plenty of legroom, wide seats with tables and small lamps
For more information about films and events and signing up for the newsletter: rc@atlasbio.dk
“We would like to give the audience an extra experience and would like to invite relevant presenters out in connection with films. We also organize corporate events where you can use our lounge and finish watching a good film together. Then all employees have something to talk about at work the next day,” says Marie Nørholm.
Free parking
A major asset is the free parking in Rødovre Center’s underground car park.
Another is the many shops in the center itself, where you can combine shopping or going out to eat with a movie show.
You can hold a birthday in Atlas’ premises, cultural events, wine tasting and networking events etc.
Through outreach and a good network, Atlas has managed to become known for showing Turkish, Indian and Tamil films.
Several hundred guests quickly arrive here. An underlining that when film and location are connected, there is a large audience in the various communities.
“We have become known by distributors around Europe. We can get an huge audience and many expat communities and people with a Turkish or, for example, Indian background are happy to see films that other cinemas typically don’t show,” says Emil Nørholm.
Toddlers are welcome
Atlas has guests from all over the capital area, even from Kalundborg, although it is a good hour’s drive away in West Zealand.
At the weekend, there is a family cinema for very young children, who can come in with their parents and have their first cinema experience.
Otherwise, guests come through a subscription to the newsletter or as a member of the VIP club, where there are currently 4,000 members.
