How a Scandinavian company hopes to break menstruation stigmas

Despite a country like Denmark being ahead when it comes to talking openly about periods, there are still barriers that Herbox hopes to break by installing these dispensers in businesses and starting a conversation.

Hanna Lauste (on the right) and Linn Rosenqvist (on the left), founders of Herbox

Benedicte Vagner

Feb 11, 2025

In January, the Copenhagen International Fashion Fair took place at the Bella Center in Copenhagen. Among the many fashion designers and installations, there was one booth that stopped many attendees in their tracks – Herbox, almost impossible to ignore with its bright pink colors. Herbox was founded in 2021 by Hanna Lauste, CEO and co-founder, in […]

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Hanna Lauste (on the right) and Linn Rosenqvist (on the left), founders of Herbox

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