Danish fashion selling like hot pants

Germany has imported a lot of Danish clothing

With the Copenhagen Fashion Week set to start this week fashion insiders in Denmark can be optimistic about enjoying success, and with just cause.

New figures from business advocates Dansk Erhverv showed that during the first four months of the year​ Denmark exported 8.2 billion kroner's worth of clothing and 1.3 billion kroner's worth of footwear.

Compared to the same period last year, it was an increase of 300 million kroner.

“That could be a sign that the markets we export to are improving and there is more purchasing will,” Nynne Norman Scheuer, an export consultant from Dansk Erhverv, told Metroxpress newspaper.

“But Denmark also has a strong brand pertaining to what we can do, in terms of design.”

READ MORE: Capital is getting ready for a week of eco-fashion

Chinese potential
In particular, it is the markets near the Danish borders such as Germany which are responsible for the lion’s share of the export success, but markets further afield, like China, also have potential.

“It’s a country with huge growth rates and a growing middle class which yearns for Danish design and luxury items,” Scheuer said.

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