Vikings defeated! Marmite back on Danish shelves

Importer expects the savoury spread to be back on Danish shelves by September 15

Marmite lovers in Denmark can rejoice as the Danish food authorities Fødevarestyrelsen yesterday approved the risk assessment application of the British spread product that was filed by the Randers-based company Food From Home earlier this year.

The approval ends several years of Marmite woe for Brits and many other internationals in Denmark after Fødevarestyrelsen ruled in 2011 that the savoury spread could no longer be marketed in Denmark because it contained the added vitamin B12.

“Based on the application from 29 May 2014, Fødevarestyrelsen has ruled in favour, in accordance with paragraph 7 of the food product additive order, of approving the product 'Marmite' having added nutrients,” Fødevarestyrelsen wrote in a letter to Food From Home.

READ MORE: Marmite on the brink of a spectacular comeback

Consumers win
Consumer can thank David Darlington, the owner of Food From Home – which has supplied Danish supermarkets with British and American goods for the past 13 years – for spearheading the drive to bring Marmite back to Denmark. He is elated.

“I feel like it’s a victory. The Vikings have been defeated at last in the battle of Marmite,” Darlington quipped to the Copenhagen Post.

“It’s a victory that the British people should have because there are those who can’t live without Marmite. It’s a victory for the consumer; the decision to ban Marmite or not to allow it to be sold was very wrong.”

READ MORE: Life after Marmite: leaving nostalgia behind to reflect changing tastes

US products next
Although Darlington understandably doesn't have Marmite in stock right now, he expects Marmite to be on the shelves of selected Danish supermarkets nationwide by September 15.

Darlington went on to say that his application to sell products containing enriched flour – found in a number of popular US products – was also approved earlier this summer and that he will be looking into importing American products that have likewise been previously banned.

TOP STORIES

  • “No one seems to stand up for internationals”

    “No one seems to stand up for internationals”

    “To some extent, Denmark is not fair to internationals.” Nichlas Walsted, 34 years old, is the CEO of Swap Language, a provider of Danish lessons to more than 10,000 internationals. Tens of thousands of people follow him, and he advocates for internationals: “Because no one else does. I can’t think of a single politician or well-known person in Denmark who stands up for them,” he says.

  • Busy Copenhagen Airport nets a nice profit for the Danish State

    Busy Copenhagen Airport nets a nice profit for the Danish State

    Almost 30 million passengers travelled to or from Copenhagen Airport in 2024. The profit was 1.4 billion DKK and both figures are expected to grow in 2025. Expansions continue, and investments are being made in continued progress

  • Copenhagen ranked 4th for career growth

    Copenhagen ranked 4th for career growth

    Copenhagen is ranked as the fourth-best city in the world for career growth, according to an analysis by EnjoyTravel. This ranking considers various factors such as living costs, salary levels, workforce availability, and overall quality of life. Copenhagen is noted for its blend of historical and modern elements, particularly in the green energy sector, which influences job opportunities.

  • Greenlandic election seen as positive by experts

    Greenlandic election seen as positive by experts

    Last night’s Greenlandic election resulted in a surprising landslide victory for the moderate party Demokraatit, who won 30 percent of the votes – a 20 percent rise for the party since the last election.

  • Greenland moves to the right

    Greenland moves to the right

    A very surprising election gives victory to the right-wing opposition party Demokraatit. The incumbent center-left coalition loses spectacularly. Greenland – and Denmark – anxiously await upcoming government negotiations

  • Raise the voice of internationals. Take the survey and share your experience in Denmark.

    Raise the voice of internationals. Take the survey and share your experience in Denmark.

    Copenhagen Capacity has launched a survey for all internationals living in Denmark to find out if they are happy here and what challenges they face. The Copenhagen Post is the media partner for this initiative. You can find the survey below in the article.

Connect club

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.

Sign up here

Career

  • Copenhagen ranked 4th for career growth

    Copenhagen ranked 4th for career growth

    Copenhagen is ranked as the fourth-best city in the world for career growth, according to an analysis by EnjoyTravel. This ranking considers various factors such as living costs, salary levels, workforce availability, and overall quality of life. Copenhagen is noted for its blend of historical and modern elements, particularly in the green energy sector, which influences job opportunities.

  • Data shows that non-Western immigrants have saved local economies in Denmark

    Data shows that non-Western immigrants have saved local economies in Denmark

    A study reveals how only the massive influx of non-Western immigrants has saved many areas in Denmark from a decline in the workforce and a consequently shrinking economy

  • Long-term unemployment is double for non-Western immigrants

    Long-term unemployment is double for non-Western immigrants

    An analysis from the Labour Movement’s Business Council shows that the rate in long-term unemployment for non-Western immigrants is 1.8 times higher than for Danes. In other words, a chronic unemployment situation is way more probable for non-Western internationals.

Want to advertise your job with CPH Post?

Contact us

Jobs